ProCFO
Sign InFirst 18 mo. $1

Built by a finance professor.

PhD in household finance. Used this system to go from $217K to $3.56M.Professor’s salary. Five kids. Every dollar accounted for.

Beginning Net Worth$217,322
+ Income (w/ match)$2,776,359
− Taxes($386,406)
− Living expenses($789,976)
+ Net CF adjustments$37,419
+ Unrealized gains$1,707,509
Ending Net Worth$3,562,227

14% effective tax rate. $79K/year for a family of 7. $1.7M in market gains.

See the planning engine

These are live, interactive charts from the actual product — not screenshots. Hover, toggle, zoom. This is what your dashboard looks like.

See your financial dashboard

10 years of real financial data — reconciled to the penny. Net worth, spending, income, and investment gains all in one place.

How we stack up

Everything your advisor does. Everything YNAB doesn’t. $1 to prove it.

FeatureYNABFinancial Advisor*ProCFO
Bank connections
Spending tracking & reports
Net worth tracking
Available 24/7
Reconciling financial statements
Paycheck decompositionmanualautomated
Knows your actual tax rateestimates51 jurisdictions
Catches tax traps (IRMAA, ACA, SS torpedo)sometimes misses
Tax-optimized savings waterfallgenericpersonalized
Retirement projections
Tax-smart withdrawal strategyproven optimal
Roth conversion planning?
Social Security optimizersometimes
You keep control of your money
Conflicts of interestnonepaid on assets, not outcomesnone
Reconciles to $0
Envelope budgeting
Annual cost (advisor = 1% AUM)
$100K portfolio$109$1,000$149
$1M portfolio$109$10,000$149
$10M portfolio$109$100,000$149
% of your wealth erased by advisor fees (1% AUM)
20 years0%17–38%0%
30 years0%25–51%0%
40 years0%31–61%0%
50 years0%37–69%0%

* Advisor quality varies wildly, but nearly all charge ~1% of assets under management. Even the best ones — fee-only fiduciaries who recommend low-cost index funds and give honest tax advice — are devastating to your long-term wealth accumulation at that price. The worst (~95% of the industry) compound the damage: steering assets into accounts they manage instead of your 401k, recommending high-cost funds that pay commissions, and generating unnecessary turnover that triggers taxable events. Software with flat pricing is conflict-free by construction — it has no AUM to protect.

† The math is ((1+r−fee)/(1+r))n — nearly independent of return assumptions. These are conservative: add high-cost funds (+0.5% ER), churning, and tax drag, and a human advisor easily destroys 50%+ over a career. Flat-fee products don’t scale with your portfolio, so fee drag is effectively 0%.

Your data is encrypted. Here’s the proof.

Most financial apps say “bank-level encryption” and show a lock icon. Here’s what our database actually stores.

user_idaccount_nameinstitutionbalance
a1b2c3d4e5...7d6cenc:3a7f1b:c9e2d4:8b1f...enc:7d4e2a:f1b3c5:2e9a...$47,832.19
a1b2c3d4e5...7d6cenc:5c8d2e:a4f1b7:6d3e...enc:9b2f4a:d7e3c1:4a8f...$312,457.83
HMAC-SHA256
Identity pseudonymized
No email or name in our database
AES-256-GCM
PII encrypted
Account & institution labels unreadable
Plaid
Credentials isolated
Bank passwords never touch our servers

Full security architecture →

Pricing

Confident enough to give you the first 18 months for $1.

$1
for the first 18 months
Then $149/year
97% cheaper than a financial advisor.
First 18 mo. $1

No premium tier. No enterprise plan. Everyone gets everything.
One product. One price. Zero conflicts of interest.